We developed a project for AZO – Abordagens Integradas including naming, logo and printed material.
From the outset, the project required a high level of immersion in order to create a process for choosing a name that reflected the company’s proposal and positioning.
This is how the name AZO came about, a little-known word that means “motive, cause or opportunity”, precisely what the clinic proposes in its family practices and approaches.
The brand developed represents transformation, with transparencies and various “layers” that overlap and meet in a common place, preserving their identities and forming a harmonious whole.
Services
• Branding
